How long did it take the radio to reach 50 million listeners? 38 years.
How long did it take TV to reach 50 million viewers? 13 years.
How long did it take the internet to reach 50 million users? 4 years.
How long did it take Facebook to reach 50 million users? 3.5 years.
How long did it take I-pad to sell 50 million pieces? 3 years.
How long did it take Google+ to reach 50 million users? 3 months.
How long did it take angry bird space to reach 50 downloads? 35 days.
How long did it take Suzan Boil to reach 50 million views on YouTube? 7 days.
How long did it take Justin Bieber’s “Baby” to reach 50 million views on YouTube?
Less than a day…
Everything seems to happen much faster these days.
Everyday records are being broken, in sales, popularity, downloads etc.
In August 2012 Fifty Shades of Grey has become the best-selling book in Britain since records began, surpassing Harry Potter and the Deathly Hallows with sales of 5.3 million copies.
Few days later Taylor Swift beats Lady Gaga’s record for fastest-selling iTunes number one with her “We Are Never Ever Getting Back Together” song that got to the top in less than an hour.
Few weeks later, on October 2012, One Direction top US singles chart with fastest-selling British release ever.
Few weeks later, in November 2012, PSY’s “Gangnam Style” passed Justin Bieber’s “Baby” to become YouTube’s most watched video at 805M views.
Few months later, on March 2013, Samsung Galaxy S4 Shattered Pre-Order Record Set by Galaxy S3, Most Popular Android Phone Ever.
Few days later, Justin Timberlake breaks US sales records with new album “The 20/20 Experience”.
A month later Moshi Monsters toys broke Easter sales records…
So, can it get any higher?
It sure can!
Welcome to the era of the Short Head – where few sell more than a lot!