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Author: Dan Chen

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Psychology

“I wish I was special”

Posted on January 8, 2018 by Dan Chen

Posted first on Jan 2014 So why are we so not unique? Why don’t we fulfill our rebellious charming unique personalities and run to discover the wonderful gigant...

introduction

Talking about “The 10 rules of the Short head”

Posted on December 27, 2016 by Dan Chen

Do you ever feel like you are kind of unique? That you have special interests, taste or hobbies? Now think of the last movie you saw, the last book you read, th...

The short head of movies

“I don’t think it’s realistic to try and topple ‘Titanic’ off its perch” / The short head of movies (part 1)

Posted on June 20, 2015 by Dan Chen

  “I don’t think it’s realistic to try and topple ‘Titanic’ off its perch” This is what James Cameron, the director of ...

The short head of TV

The sun doesn’t always shine on TV / The short head of television

Posted on April 6, 2015 by Dan Chen

A few weeks ago I read that AMC’s ‘Breaking Bad’ spinoff  ‘Better Call Saul’ Series Debut broke Cable Ratings Records, reaching a ...

introduction/the long tail for marketing

Should I speak about the short head in TED?

Posted on January 1, 2015 by Dan Chen

Putting aside the fact that I haven’t been invited yet, I wanted to know what impact one should expect from speaking at TED. TED was introduced 3 decades ago bu...

economists/introduction/Psychology/the reasons for the short head

Oops, the long tail isn’t dead…

Posted on May 5, 2014 by Dan Chen

It is more like a walking dead – Still exists but doesn’t look good…   So we know by now that the short head is huge and that the long ta...

the short head of Apps

HOW TO GET 35 MILLION DOWNLOADS IN 7 WEEKS / THE SHORT HEAD OF APPS – part 2

Posted on April 23, 2014 by Dan Chen

“Can I interest you in 4,000 free different flashlights?” / Why doesn’t the long tail work in the app store? Back to part 1 There are many goo...

the short head of Apps

How to get 35 million downloads in 7 weeks / The short head of Apps – part 1

Posted on April 22, 2014 by Dan Chen

If you don’t read this post till the end your App will probably get less than 1,000 downloads. if you do read it and get also a little help from the cosmo...

Bass diffusion model/economists

How to predict if a new product will catch on? / Bass diffusion model – part 2

Posted on August 15, 2013 by Dan Chen

I tried to postpone it but I guess it is time to start talking mathematics and dive into the Bass diffusion model in order to understand why the short head econ...

The Pareto principal

What are the odds your name is Jennifer? The short head of names

Posted on July 30, 2013 by Dan Chen

“The Cataleya orchid. It comes from one place on Earth. Our place.  My mother, your grandmother, used to grow them. Every morning I would wake up to the s...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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