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Category: the long tail for marketing

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introduction/the long tail for marketing

Should I speak about the short head in TED?

Posted on January 1, 2015 by Dan Chen

Putting aside the fact that I haven’t been invited yet, I wanted to know what impact one should expect from speaking at TED. TED was introduced 3 decades ago bu...

the long tail for marketing

Is Amazon cutting its long tail?

Posted on July 7, 2013 by D.C

“Amazon had over the last few years either lowered discounts on scholarly books or, in the case of older or slow-selling titles, completely eliminated the...

the long tail for marketing/The Pareto principal

“You must try the rice with chicken ice cream” – the one Long tail pony or the Pareto of ice cream

Posted on July 5, 2013 by D.C

When I was in Merida, Venezuela, in 1998, they told me I must go to the Heladeria Coromoto, a famous ice cream parlor that holds the Guinness record for its var...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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