The short head

The present is selling more of less

Menu

Skip to content
  • Home
  • So what is the short head theory?
  • My talks
  • Media

Category: The Pareto principal

What are the odds your name is Jennifer? The short head of names

Posted on July 30, 2013 by Dan Chen

“The Cataleya orchid. It comes from one place on Earth. Our place.  My mother, your grandmother, used to grow them. Every morning I would wake up to the sight of them. The smell of them. That’s why I named you after them. It reminds us of who we are.” From the movie “COLOMBIANA”. Written by […]

Continue reading →

How much time do we want to spend browsing at T-shirts? The short head of fashion

Posted on July 25, 2013 by Dan Chen

“This year marks the 100th birthday of the T-shirt. Maybe” – Here is a site that doesn’t take itself too seriously. That’s cool with me; it is T-shirt we are talking about, not rocket science. However, they do say in the article that 100 years ago, in 1913, the U.S. Navy ordered a light undershirt for […]

Continue reading →

We don’t need another hero – One Batman is enough. For now / The short head of movies (part 3)

Posted on July 22, 2013 by Dan Chen

So we have seen that the movie industry has set some incredible records in the last several years (read more here), and that the word of mouth, which is a fundamental reason for the short head, works overtime when it come to movies (read more here). Now let’s fly a little higher and check some […]

Continue reading →

“F**k the music industry, that’s the last thing we’re thinking”. Is it really? / The short head of live music

Posted on July 10, 2013 by D.C

  “Industry has a lot to do with things… The industry is tough, especially for a band like us, a rock band right now. We’re not bitter about it or anything like, “Fuck the music industry”, that’s the last thing we’re thinking. We’re all continuing to do music” After 10 years together as a band, […]

Continue reading →

“You must try the rice with chicken ice cream” – the one Long tail pony or the Pareto of ice cream

Posted on July 5, 2013 by D.C

When I was in Merida, Venezuela, in 1998, they told me I must go to the Heladeria Coromoto, a famous ice cream parlor that holds the Guinness record for its variety of flavors.

Continue reading →

Apple said that every one of the 1 million tracks in iTunes had sold at least once / the Pareto principal part 2

Posted on June 28, 2013 by D.C

“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the long tail theory. Another one is the story in the introduction to the “long tail” book, of how Mr. Anderson learns from Ecast, a music-streaming company, that […]

Continue reading →

“Forget the Pareto principal, it is so 1906” / The Pareto principal part 1

Posted on June 28, 2013 by D.C

  Five years after his Russian wife left him in Italy for a young servant, Vilfredo Federico Damaso Pareto made his most famous observation. He found that twenty percent of the population in Italy owned eighty percent of its land. The year was 1906 and this observation, that had nothing to do with his wife’s […]

Continue reading →

Want to be a short head winner?

Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)

Join us on Facebook

© 2022 The short head
Powered by WordPress & Themegraphy