How long did it take the radio to reach 50 million listeners? 38 years. How long did it take TV to reach 50 million viewers? 13 years. How long did it take the internet to reach 50 million users? 4 years. How long did it take Facebook to reach 50 million users? 3.5 years. How […]
Continue reading →“Industry has a lot to do with things… The industry is tough, especially for a band like us, a rock band right now. We’re not bitter about it or anything like, “Fuck the music industry”, that’s the last thing we’re thinking. We’re all continuing to do music” After 10 years together as a band, […]
Continue reading →“Amazon had over the last few years either lowered discounts on scholarly books or, in the case of older or slow-selling titles, completely eliminated them” said Bruce Joshua Miller, president of Miller Trade Book Marketing, a Chicago firm representing university and independent presses, to DAVID STREITFELD of the new York times (July 4th 2013). The article claims […]
Continue reading →When I was in Merida, Venezuela, in 1998, they told me I must go to the Heladeria Coromoto, a famous ice cream parlor that holds the Guinness record for its variety of flavors.
Continue reading →“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the long tail theory. Another one is the story in the introduction to the “long tail” book, of how Mr. Anderson learns from Ecast, a music-streaming company, that […]
Continue reading →Five years after his Russian wife left him in Italy for a young servant, Vilfredo Federico Damaso Pareto made his most famous observation. He found that twenty percent of the population in Italy owned eighty percent of its land. The year was 1906 and this observation, that had nothing to do with his wife’s […]
Continue reading →There are several reasons why blockbusters in the last several years have became so big, but the most important one would be that we talk and hear about movies more than ever before. The word-of-mouth about movies In 2008, Universal McCann published one of the most important researches on word of mouth, examining 17,000 […]
Continue reading →The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” […]
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