You spin me right ’round, baby, right ’round – Part one

How did the peace-making toy from the 1980s became the fastest growing hit in history and why did it take it 37 years? Who got famous for it but not wealthy and who got wealthy but not famous?
Seven stories and anecdotes about a seven dollar toy (and some others) that demonstrate almost every principle of the short head theory.
Oh, and no. We are not talking about the hula hoop. Yet…

Continue reading →

Is Amazon cutting its long tail?

“Amazon had over the last few years either lowered discounts on scholarly books or, in the case of older or slow-selling titles, completely eliminated them” said Bruce Joshua Miller, president of Miller Trade Book Marketing, a Chicago firm representing university and independent presses, to DAVID STREITFELD of the new York times (July 4th 2013). The article claims […]

Continue reading →

Apple said that every one of the 1 million tracks in iTunes had sold at least once / the Pareto principal part 2

“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the long tail theory. Another one is the story in the introduction to the “long tail” book, of how Mr. Anderson learns from Ecast, a music-streaming company, that […]

Continue reading →