The short head of toys – After we talked about the beginning of the fidget spinner and how it all started it’s time to understand why did it happen, what had happened before and how did it end.Continue reading →
How did the peace-making toy from the 1980s became the fastest growing hit in history and why did it take it 37 years? Who got famous for it but not wealthy and who got wealthy but not famous?
Seven stories and anecdotes about a seven dollar toy (and some others) that demonstrate almost every principle of the short head theory.
Oh, and no. We are not talking about the hula hoop. Yet…
“Hollywood’s Summer From Hell”, “Time to Panic: Inside the Movie Business’ Summer of Hell” and “Summer Sweat: Hollywood Braces for Possible Worst Box Office in Decade”. These are some of the headlines describing the movie industry this summer.Continue reading →
In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just blockbusters. It also said that when consumers are offered infinite choice, the true shape of demand is revealed and that it is less hit-centric than we thought and that […]Continue reading →
I tried to postpone it but I guess it is time to start talking mathematics and dive into the Bass diffusion model in order to understand why the short head economy is happening. Therefor this post requires you to be focused and concentrated. As said before the Bass diffusion model is a mathematical model that […]Continue reading →
The death of Vilfredo Federico Damaso Pareto in August 1923 didn’t have much impact on the people of Cuero, a small town in Texas, USA. They were busy getting ready for their annual “Turkeyfest“, a parade in which more than 30,000 people come to see 20,000 turkeys march together down the Main Street of their […]Continue reading →