Apple said that every one of the 1 million tracks in iTunes had sold at least once / the Pareto principal part 2

“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the long tail theory. Another one is the story in the introduction to the “long tail” book, of how Mr. Anderson learns from Ecast, a music-streaming company, that […]

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So what is the short head theory?

The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” […]

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