In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just blockbusters. It also said that when consumers are offered infinite choice, the true shape of demand is revealed and that it is less hit-centric than we thought and that […]
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Putting aside the fact that I haven’t been invited yet, I wanted to know what impact one should expect from speaking at TED. TED was introduced 3 decades ago but it was in 2006 that they began sharing their videos on the internet. On their YouTube channel there are almost 2,000 videos. They have 3 […]
Continue reading →“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the long tail theory. Another one is the story in the introduction to the “long tail” book, of how Mr. Anderson learns from Ecast, a music-streaming company, that […]
Continue reading →The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long tail theory from the early days of the internet (2000+) claimed that “our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” […]
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