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The present is selling more of less

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Tag: Gangnam Style

The dark side of the short head

Posted on August 15, 2017 by Dan Chen · Leave a comment
The dark side of the short head

“Hollywood’s Summer From Hell”, “Time to Panic: Inside the Movie Business’ Summer of Hell” and “Summer Sweat: Hollywood Braces for Possible Worst Box Office in Decade”. These are some of the headlines describing the movie industry this summer.

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Can it get any higher? / An alternative introduction to the Short Head

Posted on July 14, 2013 by Dan Chen · Leave a comment

How long did it take the radio to reach 50 million listeners? 38 years. How long did it take TV to reach 50 million viewers? 13 years. How long did it take the internet to reach 50 million users? 4 years. How long did it take Facebook to reach 50 million users? 3.5 years. How […]

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Want to be a short head winner?

Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)

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