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Tag: the short head

Should I speak about the short head in TED?

Posted on January 1, 2015 by Dan Chen · Leave a comment

Putting aside the fact that I haven’t been invited yet, I wanted to know what impact one should expect from speaking at TED. TED was introduced 3 decades ago but it was in 2006 that they began sharing their videos on the internet. On their YouTube channel there are almost 2,000 videos. They have 3 […]

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Oops, the long tail isn’t dead…

Posted on May 5, 2014 by Dan Chen · Leave a comment

It is more like a walking dead – Still exists but doesn’t look good…   So we know by now that the short head is huge and that the long tail is long (walking) dead but the funny thing is that the walking dead long tail is one of the reasons for the short head […]

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HOW TO GET 35 MILLION DOWNLOADS IN 7 WEEKS / THE SHORT HEAD OF APPS – part 2

Posted on April 23, 2014 by Dan Chen · Leave a comment

“Can I interest you in 4,000 free different flashlights?” / Why doesn’t the long tail work in the app store? Back to part 1 There are many good reasons why the apps market reinforces the short head theory or as some say it is an “anti long tail“. The average smartphone user downloads 25 apps. He chooses them […]

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How to get 35 million downloads in 7 weeks / The short head of Apps – part 1

Posted on April 22, 2014 by Dan Chen · Leave a comment

If you don’t read this post till the end your App will probably get less than 1,000 downloads. if you do read it and get also a little help from the cosmos, there is a chance that you will be among the very few short head winners of the App store and stay there for eternity (mmm… a […]

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The 8 rules of the Short Head

Posted on March 27, 2014 by Dan Chen · Leave a comment

Here is a portion of a lecture I gave about the short head in Tel Aviv university.     The 8 rules of the short head from Dan Chen   by

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What are the odds your name is Jennifer? The short head of names

Posted on July 30, 2013 by Dan Chen · Leave a comment

“The Cataleya orchid. It comes from one place on Earth. Our place.  My mother, your grandmother, used to grow them. Every morning I would wake up to the sight of them. The smell of them. That’s why I named you after them. It reminds us of who we are.” From the movie “COLOMBIANA”. Written by […]

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How much time do we want to spend browsing at T-shirts? The short head of fashion

Posted on July 25, 2013 by Dan Chen · Leave a comment

“This year marks the 100th birthday of the T-shirt. Maybe” – Here is a site that doesn’t take itself too seriously. That’s cool with me; it is T-shirt we are talking about, not rocket science. However, they do say in the article that 100 years ago, in 1913, the U.S. Navy ordered a light undershirt for […]

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We don’t need another hero – One Batman is enough. For now / The short head of movies (part 3)

Posted on July 22, 2013 by Dan Chen · Leave a comment

So we have seen that the movie industry has set some incredible records in the last several years (read more here), and that the word of mouth, which is a fundamental reason for the short head, works overtime when it come to movies (read more here). Now let’s fly a little higher and check some […]

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The cowboy who wanted to be a professor / Bass diffusion model – part 1

Posted on July 18, 2013 by Dan Chen · Leave a comment

The death of Vilfredo Federico Damaso Pareto in August 1923 didn’t have much impact on the people of Cuero, a small town in Texas, USA. They were busy getting ready for their annual “Turkeyfest“, a parade in which more than 30,000 people come to see 20,000 turkeys march together down the Main Street of their […]

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Can it get any higher? / An alternative introduction to the Short Head

Posted on July 14, 2013 by Dan Chen · Leave a comment

How long did it take the radio to reach 50 million listeners? 38 years. How long did it take TV to reach 50 million viewers? 13 years. How long did it take the internet to reach 50 million users? 4 years. How long did it take Facebook to reach 50 million users? 3.5 years. How […]

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)

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