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Tag: Universal McCann

The dark side of the short head

Posted on August 15, 2017 by Dan Chen · Leave a comment
The dark side of the short head

“Hollywood’s Summer From Hell”, “Time to Panic: Inside the Movie Business’ Summer of Hell” and “Summer Sweat: Hollywood Braces for Possible Worst Box Office in Decade”. These are some of the headlines describing the movie industry this summer.

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F**k Twitter! @thefakeBorat / the short head of movies (part 2)

Posted on June 20, 2013 by D.C · Leave a comment

There are several reasons why blockbusters in the last several years have became so big, but the most important one would be that we talk and hear about movies more than ever before.   The word-of-mouth about movies  In 2008, Universal McCann published one of the most important researches on word of mouth, examining 17,000 […]

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (5)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)

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