The short head of toys – After we talked about the beginning of the fidget spinner and how it all started it’s time to understand why did it happen, what had happened before and how did it end.Continue reading →
How did the peace-making toy from the 1980s became the fastest growing hit in history and why did it take it 37 years? Who got famous for it but not wealthy and who got wealthy but not famous?
Seven stories and anecdotes about a seven dollar toy (and some others) that demonstrate almost every principle of the short head theory.
Oh, and no. We are not talking about the hula hoop. Yet…
“Hollywood’s Summer From Hell”, “Time to Panic: Inside the Movie Business’ Summer of Hell” and “Summer Sweat: Hollywood Braces for Possible Worst Box Office in Decade”. These are some of the headlines describing the movie industry this summer.Continue reading →
In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just blockbusters. It also said that when consumers are offered infinite choice, the true shape of demand is revealed and that it is less hit-centric than we thought and that […]Continue reading →
A few weeks ago I read that AMC’s ‘Breaking Bad’ spinoff ‘Better Call Saul’ Series Debut broke Cable Ratings Records, reaching a staggering 6.9 million viewers. Few days later the ‘Two and a Half Men’ Series Finale also scored its Biggest Viewership since April 2013 with an average of 13.5 million viewers from 9 to […]Continue reading →
It is more like a walking dead – Still exists but doesn’t look good… So we know by now that the short head is huge and that the long tail is long (walking) dead but the funny thing is that the walking dead long tail is one of the reasons for the short head […]Continue reading →
“Can I interest you in 4,000 free different flashlights?” / Why doesn’t the long tail work in the app store? Back to part 1 There are many good reasons why the apps market reinforces the short head theory or as some say it is an “anti long tail“. The average smartphone user downloads 25 apps. He chooses them […]Continue reading →
If you don’t read this post till the end your App will probably get less than 1,000 downloads. if you do read it and get also a little help from the cosmos, there is a chance that you will be among the very few short head winners of the App store and stay there for eternity (mmm… a […]Continue reading →
The death of Vilfredo Federico Damaso Pareto in August 1923 didn’t have much impact on the people of Cuero, a small town in Texas, USA. They were busy getting ready for their annual “Turkeyfest“, a parade in which more than 30,000 people come to see 20,000 turkeys march together down the Main Street of their […]Continue reading →
There are several reasons why blockbusters in the last several years have became so big, but the most important one would be that we talk and hear about movies more than ever before. The word-of-mouth about movies In 2008, Universal McCann published one of the most important researches on word of mouth, examining 17,000 […]Continue reading →