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Author: D.C

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The Pareto principal/the short head of music

“F**k the music industry, that’s the last thing we’re thinking”. Is it really? / The short head of live music

Posted on July 10, 2013 by D.C

  “Industry has a lot to do with things… The industry is tough, especially for a band like us, a rock band right now. We’re not bitter about it or an...

the long tail for marketing

Is Amazon cutting its long tail?

Posted on July 7, 2013 by D.C

“Amazon had over the last few years either lowered discounts on scholarly books or, in the case of older or slow-selling titles, completely eliminated the...

the long tail for marketing/The Pareto principal

“You must try the rice with chicken ice cream” – the one Long tail pony or the Pareto of ice cream

Posted on July 5, 2013 by D.C

When I was in Merida, Venezuela, in 1998, they told me I must go to the Heladeria Coromoto, a famous ice cream parlor that holds the Guinness record for its var...

The Pareto principal

Apple said that every one of the 1 million tracks in iTunes had sold at least once / the Pareto principal part 2

Posted on June 28, 2013 by D.C

“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the l...

economists/The Pareto principal

“Forget the Pareto principal, it is so 1906” / The Pareto principal part 1

Posted on June 28, 2013 by D.C

  Five years after his Russian wife left him in Italy for a young servant, Vilfredo Federico Damaso Pareto made his most famous observation. He found that ...

The short head of movies

F**k Twitter! @thefakeBorat / the short head of movies (part 2)

Posted on June 20, 2013 by D.C

There are several reasons why blockbusters in the last several years have became so big, but the most important one would be that we talk and hear about movies ...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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