How much time do we want to spend browsing at T-shirts? The short head of fashion
“This year marks the 100th birthday of the T-shirt. Maybe” – Here is a site that doesn’t take itself too seriously. That’s cool with me; it is...
Author: Dan Chen
We don’t need another hero – One Batman is enough. For now / The short head of movies (part 3)
So we have seen that the movie industry has set some incredible records in the last several years (read more here), and that the word of mouth, which is a funda...
The cowboy who wanted to be a professor / Bass diffusion model – part 1
The death of Vilfredo Federico Damaso Pareto in August 1923 didn’t have much impact on the people of Cuero, a small town in Texas, USA. They were busy getting r...
Can it get any higher? / An alternative introduction to the Short Head
How long did it take the radio to reach 50 million listeners? 38 years. How long did it take TV to reach 50 million viewers? 13 years. How long did it take the ...
So what is the short head theory?
The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long...