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Bass diffusion model/The short head of toys

You spin me right ’round, baby, right ’round – Part one

Posted on November 17, 2017 by Dan Chen

How did the peace-making toy from the 1980s became the fastest growing hit in history and why did it take it 37 years? Who got famous for it but not wealthy and...

economists/introduction/Psychology/the reasons for the short head

Oops, the long tail isn’t dead…

Posted on May 5, 2014 by Dan Chen

It is more like a walking dead – Still exists but doesn’t look good…   So we know by now that the short head is huge and that the long ta...

the long tail for marketing

Is Amazon cutting its long tail?

Posted on July 7, 2013 by D.C

“Amazon had over the last few years either lowered discounts on scholarly books or, in the case of older or slow-selling titles, completely eliminated the...

The Pareto principal

Apple said that every one of the 1 million tracks in iTunes had sold at least once / the Pareto principal part 2

Posted on June 28, 2013 by D.C

“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the l...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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