You spin me right ’round, baby, right ’round – Part one
How did the peace-making toy from the 1980s became the fastest growing hit in history and why did it take it 37 years? Who got famous for it but not wealthy and...
Tag: Diffusion of innovations
The long tail killed the long tail – Long live the short head
In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just block...
Oops, the long tail isn’t dead…
It is more like a walking dead – Still exists but doesn’t look good… So we know by now that the short head is huge and that the long ta...
How to predict if a new product will catch on? / Bass diffusion model – part 2
I tried to postpone it but I guess it is time to start talking mathematics and dive into the Bass diffusion model in order to understand why the short head econ...
The cowboy who wanted to be a professor / Bass diffusion model – part 1
The death of Vilfredo Federico Damaso Pareto in August 1923 didn’t have much impact on the people of Cuero, a small town in Texas, USA. They were busy getting r...