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the short head of Apps

HOW TO GET 35 MILLION DOWNLOADS IN 7 WEEKS / THE SHORT HEAD OF APPS – part 2

Posted on April 23, 2014 by Dan Chen

“Can I interest you in 4,000 free different flashlights?” / Why doesn’t the long tail work in the app store? Back to part 1 There are many goo...

introduction

So what is the short head theory?

Posted on June 1, 2013 by Dan Chen

The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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