Oops, the long tail isn’t dead…
It is more like a walking dead – Still exists but doesn’t look good… So we know by now that the short head is huge and that the long ta...
Tag: the long tail
HOW TO GET 35 MILLION DOWNLOADS IN 7 WEEKS / THE SHORT HEAD OF APPS – part 2
“Can I interest you in 4,000 free different flashlights?” / Why doesn’t the long tail work in the app store? Back to part 1 There are many goo...
How to get 35 million downloads in 7 weeks / The short head of Apps – part 1
If you don’t read this post till the end your App will probably get less than 1,000 downloads. if you do read it and get also a little help from the cosmo...
What are the odds your name is Jennifer? The short head of names
“The Cataleya orchid. It comes from one place on Earth. Our place. My mother, your grandmother, used to grow them. Every morning I would wake up to the s...
How much time do we want to spend browsing at T-shirts? The short head of fashion
“This year marks the 100th birthday of the T-shirt. Maybe” – Here is a site that doesn’t take itself too seriously. That’s cool with me; it is...
We don’t need another hero – One Batman is enough. For now / The short head of movies (part 3)
So we have seen that the movie industry has set some incredible records in the last several years (read more here), and that the word of mouth, which is a funda...
Can it get any higher? / An alternative introduction to the Short Head
How long did it take the radio to reach 50 million listeners? 38 years. How long did it take TV to reach 50 million viewers? 13 years. How long did it take the ...
“F**k the music industry, that’s the last thing we’re thinking”. Is it really? / The short head of live music
“Industry has a lot to do with things… The industry is tough, especially for a band like us, a rock band right now. We’re not bitter about it or an...
Is Amazon cutting its long tail?
“Amazon had over the last few years either lowered discounts on scholarly books or, in the case of older or slow-selling titles, completely eliminated the...
“You must try the rice with chicken ice cream” – the one Long tail pony or the Pareto of ice cream
When I was in Merida, Venezuela, in 1998, they told me I must go to the Heladeria Coromoto, a famous ice cream parlor that holds the Guinness record for its var...