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The Pareto principal/the short head of music

“F**k the music industry, that’s the last thing we’re thinking”. Is it really? / The short head of live music

Posted on July 10, 2013 by D.C

  “Industry has a lot to do with things… The industry is tough, especially for a band like us, a rock band right now. We’re not bitter about it or an...

the long tail for marketing/The Pareto principal

“You must try the rice with chicken ice cream” – the one Long tail pony or the Pareto of ice cream

Posted on July 5, 2013 by D.C

When I was in Merida, Venezuela, in 1998, they told me I must go to the Heladeria Coromoto, a famous ice cream parlor that holds the Guinness record for its var...

The Pareto principal

Apple said that every one of the 1 million tracks in iTunes had sold at least once / the Pareto principal part 2

Posted on June 28, 2013 by D.C

“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the l...

introduction

So what is the short head theory?

Posted on June 1, 2013 by Dan Chen

The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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