You spin me right ’round, baby, right ’round – Part two
The short head of toys - After we talked about the beginning of the fidget spinner and how it all started it's time to understand why did it happen, what had ha...
Tag: word-of-mouth
You spin me right ’round, baby, right ’round – Part one
How did the peace-making toy from the 1980s became the fastest growing hit in history and why did it take it 37 years? Who got famous for it but not wealthy and...
Bass diffusion model/the reasons for the short head/The short head of movies/the short head of music
The dark side of the short head
“Hollywood’s Summer From Hell”, “Time to Panic: Inside the Movie Business’ Summer of Hell” and “Summer Sweat: Hollywood Braces for Possible Worst Box Office in ...
The long tail killed the long tail – Long live the short head
In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just block...
The sun doesn’t always shine on TV / The short head of television
A few weeks ago I read that AMC’s ‘Breaking Bad’ spinoff ‘Better Call Saul’ Series Debut broke Cable Ratings Records, reaching a ...
Oops, the long tail isn’t dead…
It is more like a walking dead – Still exists but doesn’t look good… So we know by now that the short head is huge and that the long ta...
HOW TO GET 35 MILLION DOWNLOADS IN 7 WEEKS / THE SHORT HEAD OF APPS – part 2
“Can I interest you in 4,000 free different flashlights?” / Why doesn’t the long tail work in the app store? Back to part 1 There are many goo...
How to get 35 million downloads in 7 weeks / The short head of Apps – part 1
If you don’t read this post till the end your App will probably get less than 1,000 downloads. if you do read it and get also a little help from the cosmo...
The cowboy who wanted to be a professor / Bass diffusion model – part 1
The death of Vilfredo Federico Damaso Pareto in August 1923 didn’t have much impact on the people of Cuero, a small town in Texas, USA. They were busy getting r...
F**k Twitter! @thefakeBorat / the short head of movies (part 2)
There are several reasons why blockbusters in the last several years have became so big, but the most important one would be that we talk and hear about movies ...