Last summer was one of the driest in the recent history of the movie industry and the studios tasted the dark and bitter side of the short head but then came 2018 and the Avenger: Infinity war and it changed everything. Time to re-examine the short head of movies. When I first started this […]Continue reading →
Posted first on Jan 2014 So why are we so not unique? Why don’t we fulfill our rebellious charming unique personalities and run to discover the wonderful gigantic fields of the long tail? Why do we buy the same T-shirts, tablets or Apps? Why do we go to the same movies and concerts? Why can’t […]Continue reading →
The short head of toys – After we talked about the beginning of the fidget spinner and how it all started it’s time to understand why did it happen, what had happened before and how did it end.Continue reading →
How did the peace-making toy from the 1980s became the fastest growing hit in history and why did it take it 37 years? Who got famous for it but not wealthy and who got wealthy but not famous?
Seven stories and anecdotes about a seven dollar toy (and some others) that demonstrate almost every principle of the short head theory.
Oh, and no. We are not talking about the hula hoop. Yet…
“Hollywood’s Summer From Hell”, “Time to Panic: Inside the Movie Business’ Summer of Hell” and “Summer Sweat: Hollywood Braces for Possible Worst Box Office in Decade”. These are some of the headlines describing the movie industry this summer.Continue reading →
In case you haven’t read enough 2016 end of the year reports by now here is one really important! A short all you need to know post regarding 2016 and the state of the short head.Continue reading →
Do you ever feel like you are kind of unique? That you have special interests, taste or hobbies? Now think of the last movie you saw, the last book you read, the last App you downloaded or the last music concert you went to. Were they by any chance popular? Very Popular? Probably yes. 10 […]Continue reading →
“I don’t think it’s realistic to try and topple ‘Titanic’ off its perch” This is what James Cameron, the director of the movie Titanic, said in an interview to MTV on December 2009, few days before his movie, Avatar, was released. The movie Titanic was released in 1997 and since then held the record […]Continue reading →
In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just blockbusters. It also said that when consumers are offered infinite choice, the true shape of demand is revealed and that it is less hit-centric than we thought and that […]Continue reading →
A few weeks ago I read that AMC’s ‘Breaking Bad’ spinoff ‘Better Call Saul’ Series Debut broke Cable Ratings Records, reaching a staggering 6.9 million viewers. Few days later the ‘Two and a Half Men’ Series Finale also scored its Biggest Viewership since April 2013 with an average of 13.5 million viewers from 9 to […]Continue reading →