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Author: Dan Chen

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The dark side of the short head
Bass diffusion model/the reasons for the short head/The short head of movies/the short head of music

The dark side of the short head

Posted on August 15, 2017 by Dan Chen

“Hollywood’s Summer From Hell”, “Time to Panic: Inside the Movie Business’ Summer of Hell” and “Summer Sweat: Hollywood Braces for Possible Worst Box Office in ...

introduction/The short head of movies/the short head of music/The short head of TV

Disney, Drake and Nintendo – The biggest short head winners of 2016

Posted on January 5, 2017 by Dan Chen

In case you haven't read enough 2016 end of the year reports by now here is one really important! A short all you need to know post regarding 2016 and the state...

introduction

The long tail killed the long tail – Long live the short head

Posted on April 14, 2015 by Dan Chen

In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just block...

introduction

The 8 rules of the Short Head

Posted on March 27, 2014 by Dan Chen

Here is a portion of a lecture I gave about the short head in Tel Aviv university.     The 8 rules of the short head from Dan Chen   by

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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