The long tail killed the long tail – Long live the short head
In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just block...
Tag: chris anderson
Should I speak about the short head in TED?
Putting aside the fact that I haven’t been invited yet, I wanted to know what impact one should expect from speaking at TED. TED was introduced 3 decades ago bu...
Apple said that every one of the 1 million tracks in iTunes had sold at least once / the Pareto principal part 2
“Apple said that every one of the 1 million tracks in iTunes had sold at least once“ This is a common expression (from 2006) used to emphasize the l...
So what is the short head theory?
The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long...