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introduction/the long tail for marketing

Should I speak about the short head in TED?

Posted on January 1, 2015 by Dan Chen

Putting aside the fact that I haven’t been invited yet, I wanted to know what impact one should expect from speaking at TED. TED was introduced 3 decades ago bu...

economists/introduction/Psychology/the reasons for the short head

Oops, the long tail isn’t dead…

Posted on May 5, 2014 by Dan Chen

It is more like a walking dead – Still exists but doesn’t look good…   So we know by now that the short head is huge and that the long ta...

the short head of Apps

HOW TO GET 35 MILLION DOWNLOADS IN 7 WEEKS / THE SHORT HEAD OF APPS – part 2

Posted on April 23, 2014 by Dan Chen

“Can I interest you in 4,000 free different flashlights?” / Why doesn’t the long tail work in the app store? Back to part 1 There are many goo...

the short head of Apps

How to get 35 million downloads in 7 weeks / The short head of Apps – part 1

Posted on April 22, 2014 by Dan Chen

If you don’t read this post till the end your App will probably get less than 1,000 downloads. if you do read it and get also a little help from the cosmo...

introduction

The 8 rules of the Short Head

Posted on March 27, 2014 by Dan Chen

Here is a portion of a lecture I gave about the short head in Tel Aviv university.     The 8 rules of the short head from Dan Chen   by

The Pareto principal

What are the odds your name is Jennifer? The short head of names

Posted on July 30, 2013 by Dan Chen

“The Cataleya orchid. It comes from one place on Earth. Our place.  My mother, your grandmother, used to grow them. Every morning I would wake up to the s...

The Pareto principal/The short head of fashion

How much time do we want to spend browsing at T-shirts? The short head of fashion

Posted on July 25, 2013 by Dan Chen

“This year marks the 100th birthday of the T-shirt. Maybe” – Here is a site that doesn’t take itself too seriously. That’s cool with me; it is...

The Pareto principal/The short head of movies

We don’t need another hero – One Batman is enough. For now / The short head of movies (part 3)

Posted on July 22, 2013 by Dan Chen

So we have seen that the movie industry has set some incredible records in the last several years (read more here), and that the word of mouth, which is a funda...

Bass diffusion model/economists

The cowboy who wanted to be a professor / Bass diffusion model – part 1

Posted on July 18, 2013 by Dan Chen

The death of Vilfredo Federico Damaso Pareto in August 1923 didn’t have much impact on the people of Cuero, a small town in Texas, USA. They were busy getting r...

introduction

Can it get any higher? / An alternative introduction to the Short Head

Posted on July 14, 2013 by Dan Chen

How long did it take the radio to reach 50 million listeners? 38 years. How long did it take TV to reach 50 million viewers? 13 years. How long did it take the ...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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