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Category: introduction

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introduction/The short head of movies/the short head of music/The short head of TV

Disney, Drake and Nintendo – The biggest short head winners of 2016

Posted on January 5, 2017 by Dan Chen

In case you haven't read enough 2016 end of the year reports by now here is one really important! A short all you need to know post regarding 2016 and the state...

introduction

Talking about “The 10 rules of the Short head”

Posted on December 27, 2016 by Dan Chen

Do you ever feel like you are kind of unique? That you have special interests, taste or hobbies? Now think of the last movie you saw, the last book you read, th...

introduction

The long tail killed the long tail – Long live the short head

Posted on April 14, 2015 by Dan Chen

In 2006, Chris Anderson presented the long tail theory, which claimed that the Internet enables to offer a long tail of less-popular products and not just block...

introduction/the long tail for marketing

Should I speak about the short head in TED?

Posted on January 1, 2015 by Dan Chen

Putting aside the fact that I haven’t been invited yet, I wanted to know what impact one should expect from speaking at TED. TED was introduced 3 decades ago bu...

economists/introduction/Psychology/the reasons for the short head

Oops, the long tail isn’t dead…

Posted on May 5, 2014 by Dan Chen

It is more like a walking dead – Still exists but doesn’t look good…   So we know by now that the short head is huge and that the long ta...

introduction

The 8 rules of the Short Head

Posted on March 27, 2014 by Dan Chen

Here is a portion of a lecture I gave about the short head in Tel Aviv university.     The 8 rules of the short head from Dan Chen   by

introduction

Can it get any higher? / An alternative introduction to the Short Head

Posted on July 14, 2013 by Dan Chen

How long did it take the radio to reach 50 million listeners? 38 years. How long did it take TV to reach 50 million viewers? 13 years. How long did it take the ...

introduction

So what is the short head theory?

Posted on June 1, 2013 by Dan Chen

The easy definition would be: “the opposite of the long tail theory”, but nothing is that easy and it wouldn’t be completely correct. The long...

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Chapters

  • Bass diffusion model (5)
  • economists (4)
  • introduction (8)
  • Psychology (2)
  • the long tail for marketing (3)
  • The Pareto principal (7)
  • the reasons for the short head (2)
  • the short head of Apps (2)
  • The short head of fashion (1)
  • The short head of movies (6)
  • the short head of music (3)
  • The short head of toys (2)
  • The short head of TV (2)
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